Omnichannel Campaign Automation
One Platform. Five Channels. Zero Drop-offs.
Run SMS, WhatsApp, RCS, IVR and Voice campaigns from a single dashboard — with intelligent channel fallback, drip automation and real-time analytics. Reach every contact, every time.
✓
SMS + WhatsApp + RCS✓
IVR & Voice Blast✓
Drip Automation✓
Auto FallbackFallback: WA → SMS ✓ · 4s
IVR DTMF captured → CRM
🚀 Campaign Manager — Live
Broadcasting
SMS
WhatsApp
RCS
IVR
Voice
SMS
94%
WA
88%
RCS
76%
IVR
81%
Voice
72%
2,41,856
Dispatched
94.2%
Delivery Rate
5
Active Channels
💬
SMS dispatched
SMS ✓
📲
WhatsApp delivered
WA ✓
📞
IVR call answered
IVR ✓
💬 SMS Bulk Campaigns
📲 WhatsApp Broadcast
✨ RCS Rich Messaging
📞 IVR Auto-Dialer
🎙️ AI Voice Blast
🎯 Audience Segmentation
🔁 Drip Sequence Automation
📊 Omnichannel Analytics
🔗 50+ CRM Integrations
💬 SMS Bulk Campaigns
📲 WhatsApp Broadcast
✨ RCS Rich Messaging
📞 IVR Auto-Dialer
🎙️ AI Voice Blast
🎯 Audience Segmentation
🔁 Drip Sequence Automation
📊 Omnichannel Analytics
🔗 50+ CRM Integrations
5B+
Messages Delivered
5
Channels in One
<10s
Fallback Switch
500+
Enterprise Clients
Channel Capabilities
Every channel. One campaign builder.
Choose any combination of channels for each campaign — the platform handles routing, fallback and compliance automatically.
💬
SMS
DLT-compliant bulk & transactional SMS to any Indian number. Delivery in under 3 seconds.
DLT Compliant📲
WhatsApp
BSP-approved template broadcasts, two-way conversations and rich media messages at scale.
BSP Approved✨
RCS
Next-gen rich messaging with carousels, quick-reply chips and verified sender branding.
Rich Cards📞
IVR
Outbound IVR blasts with DTMF capture, call-flow branching and CRM lead routing.
DTMF Capture🎙️
Voice
AI-powered personalised voice broadcasts with dynamic content and human-like TTS delivery.
AI TTSHow It Works
Campaign live in under 10 minutes
From audience to first delivery — the entire omnichannel campaign workflow in five steps, no developer needed.
🎯
1
Build Audience
Segment contacts by CRM data, behaviour, location or custom tags
✍️
2
Create Content
Design messages per channel — SMS, WA template, RCS card, IVR script
⚙️
3
Set Rules
Define send time, fallback channels and drip sequence logic
🚀
4
Launch Campaign
One-click dispatch — platform auto-selects optimal channel per contact
📊
5
Track & Optimise
Live delivery, open, click and conversion metrics across all channels
🔀
Intelligent Fallback — Never Miss a Contact
If WhatsApp delivery fails, the platform auto-switches to SMS within 10 seconds. Configure fallback chains per campaign — WhatsApp → SMS → IVR — and guarantee 95%+ reach across your entire contact base.
Core Features
Every tool for omnichannel campaign success
The complete automation suite to build, send, track and optimise campaigns across SMS, WhatsApp, RCS, IVR and Voice.
🎯
Smart Audience Segmentation
Build hyper-targeted segments from CRM data, call history, geo-circle, operator and behavioural triggers — updated in real time.
🔁
Omnichannel Drip Sequences
Automate multi-step journeys: SMS day-1 → WhatsApp day-3 → IVR call day-7 — with conditional branching based on open/reply/no-response.
🔀
Intelligent Channel Fallback
If WhatsApp delivery fails, auto-fallback to SMS within seconds. Configure priority order per campaign to maximise reach.
✨
RCS Rich Campaigns
Send interactive RCS messages with image carousels, quick-reply buttons and verified brand identity — where plain SMS used to go.
📞
IVR Outbound Blast
Launch outbound IVR campaigns with custom call flows, DTMF response capture and real-time lead routing to the right agent or queue.
🎙️
AI Voice Personalisation
Deliver personalised voice messages at scale using AI TTS — insert name, city, offer dynamically into every call with near-human quality.
💬
DLT SMS Management
Built-in DLT entity & template registration workflow, sender ID management and TRAI-compliant scrubbing before every SMS dispatch.
📊
Unified Campaign Analytics
Single pane of glass: delivery rates, open rates, CTR, DTMF responses and conversion attribution — across every channel, every campaign.
🔗
CRM & Webhook Integration
Bi-directional sync with HubSpot, Salesforce, LeadSquared and 50+ CRMs. Webhook callbacks on delivery, open, reply and opt-out events.
Developer-Ready
Single API. All five channels.
One unified campaign API endpoint handles every channel — SMS, WhatsApp, RCS, IVR and Voice — with a consistent event-driven response model.
Campaign Dispatch · POST
// Omnichannel campaign dispatch
{
"campaign_id": "CAMP_MBA_APR25",
"channel": "whatsapp",
"fallback": ["sms","ivr"],
"contact": "919876543210",
"template_id": "wa_mba_brochure_v3",
"personalisation": {
"name": "Rahul",
"city": "Ahmedabad"
},
"status": "dispatched",
"fallback_used": false
}
✓ 200 OK · 218ms · WA Delivered
API Response Fields
One endpoint,
all channels
all channels
A single POST to our campaign API dispatches across any channel combination. Webhook callbacks fire on every delivery event — delivered, read, replied, DTMF captured or failed — so your CRM stays in sync.
| Field | Description |
|---|---|
| campaign_id | Unique campaign identifier |
| channel | sms | whatsapp | rcs | ivr | voice |
| contact | Normalised E.164 phone number |
| status | dispatched | delivered | read | replied | failed |
| fallback_used | true if channel fallback was triggered |
| ctr | Click-through rate for the batch |
| dtmf_response | Key pressed during IVR call |
Industry Use Cases
Works for every enterprise workflow
How India's fastest-growing enterprises run omnichannel campaigns to engage, convert and retain at scale.
🎓
EdTech Enrolment Campaigns
Send admission reminders via SMS → WA brochure → IVR call — automatically — based on student's stage in the funnel.
SMS Reminder→WA Brochure→IVR Follow-up→ExtraEdge CRM
🏦
BFSI Loan Offer Broadcasts
Pre-approve targeting with RCS rich cards, DTMF interest capture via IVR and instant lead routing to nearest branch team.
RCS Offer Card→IVR DTMF→Lead Route→LeadSquared
🛒
E-Commerce Re-engagement
Abandoned cart drip: WhatsApp nudge → promo SMS → voice callback. Fallback logic ensures 95%+ reach even on failed WA.
WA Nudge→SMS Fallback→Voice Callback→MoEngage
🏥
Healthcare Appointment Drip
Appointment reminder SMS → WhatsApp confirmation → IVR reschedule option — all automated from a single campaign builder.
SMS Reminder→WA Confirm→IVR Reschedule→CRM Update
Customer Stories
Loved by India's best teams
★★★★★
"We replaced 5 point tools with one Campaign Manager. Our enrolment drip covers SMS, WhatsApp and IVR — and the fallback logic alone recovered 18% of leads we used to lose."
N
Neha Sharma
Head of Marketing, Apex EdTech
★★★★★
"The RCS campaigns outperform plain SMS by 4x on CTR. Setting up a rich card campaign takes 10 minutes. It used to take a week of developer time."
A
Arjun Kapoor
Growth Lead, StyleMart E-Commerce
★★★★★
"IVR blast to 200,000 loan prospects in 4 hours, DTMF responses automatically pushed to LeadSquared. Our contact centre went from reactive to proactive overnight."
D
Deepika Nair
AVP Sales Ops, QuikFin NBFC
Integrations
Connects with your entire stack
Native connectors to every major CRM, marketing automation and BI platform — live in under 5 minutes.
MoEngage
WebEngage
CleverTap
Pabbly
Zapier
Zoho CRM
Shopify
HubSpot
Google Sheets
WooCommerce
Freshdesk
Make
Launch your first omnichannel campaign today
Join 500+ enterprises running SMS, WhatsApp, RCS, IVR and Voice from one platform — setup in under 10 minutes.
Powering Industry Leaders
Enterprises across industries choose Smart Technology for secure, scalable, and innovative communication solutions that drive real results.
500+
Enterprise Partnerships
10B+
High-Volume Deliveries
99.99%
Uptime SLA Guarantee
195+
Global Connectivity
Pizza Hut
QSR & Food Tech
FirstCry
E-commerce & Retail
Mamaearth
D2C & Personal Care
AU Bank
BFSI & Digital Banking
Guardian
HealthTech & Pharmacy
Huphen
SaaS & Enterprise Tech
Measurable Enterprise Results
Pizza Hut
35% Increase
Repeat Orders
Automated direct-to-consumer order confirmations and visual menus on the WhatsApp Business API, completely bypassing aggregator fees.
Mamaearth
24% Reduction
COD RTO Losses
Deployed automated checkout validation and outbound IVR confirmation alerts to verify address accuracy and customer intent before dispatch.
FirstCry
98% Open Rate
Campaign Delivery
Achieved maximum engagement during peak holiday sales using high-priority operator routes for transaction and promotional SMS alerts.