Integration Partner

Connect WebEngage
with icpaas.ai

Configure icpaas.ai as a Webhook Provider to trigger rich RCS campaigns and WhatsApp templates directly from your WebEngage Journeys.

Get Started FreeBrowse Docs

WebEngage Journey

Webhook Active

Webhooks Sent

12.4K

DLR Sync Rate

100%

Live Log

WhatsApp Delivered

+91 98765-43210

just now

SMS Sent (Fallback)

+1 234-567-8900

1m ago
WebEngage Webhook Node ◆RCS Orchestration ◆Journey Automation ◆Zero Code Setup ◆Omnichannel Reach ◆Delta Triggered SMS ◆Personalized RCS Cards ◆Real-time DLR Pushes ◆Webhook Retry Logic ◆Template Mapping ◆High Concurrency API ◆WebEngage Webhook Node ◆RCS Orchestration ◆Journey Automation ◆Zero Code Setup ◆Omnichannel Reach ◆Delta Triggered SMS ◆Personalized RCS Cards ◆Real-time DLR Pushes ◆Webhook Retry Logic ◆Template Mapping ◆High Concurrency API ◆

Official WebEngage Integration Partner

Delivering millions of WhatsApp & SMS messages seamlessly.

Trusted at Scale

0m

Average Setup Time

Via Webhook nodes

0+

Channels Supported

WhatsApp, SMS, RCS

0%

DLT Compliant

TRAI India standards

0.9%

Delivery Uptime

High availability gateway

Webhook Integration

Integration Setup Steps

Connect icpaas.ai directly within your WebEngage Journeys using Custom Webhooks. No custom code required.

Step 1

Create Webhook Node

Drag and drop a Webhook node in your WebEngage Journey canvas.

Journeys
Step 2

Configure Endpoint

Set the HTTP method to POST and paste the icpaas.ai API endpoint URL.

API URL
Step 3

Add Authentication

Add your secure Bearer token and Content-Type in the custom headers.

Headers
Step 4

Map JSON Payload

Use WebEngage personalization tokens (e.g., {{user.phone}}) in the JSON body.

Body
Step 5

Setup DLR Sync

Provide your WebEngage callback URL to sync real-time delivery statuses.

Tracking
Step 6

Test Connection

Send a test payload directly from the WebEngage dashboard to verify.

Sandbox
Step 7

Activate Journey

Publish your journey to start sending automated WhatsApp and SMS.

Live
Step 8

Fallback Setup

Add SMS nodes as fallbacks if the primary WhatsApp message fails to deliver.

Logic
Payload Mapping

Copy & Paste WebEngage JSON.

Use WebEngage's Custom Webhook to fire API requests directly to icpaas.ai. Pass user attributes dynamically using {{user.custom}} tags.

Create Webhook Node
Drag and drop a Webhook node in your WebEngage Journey canvas.
Configure API Endpoint
Add the icpaas.ai URL and set HTTP method to POST.
Map JSON Payload
Paste the JSON template and insert WebEngage personalization tags.
Setup DLR Sync
Configure your callback URL to sync real-time delivery status back.
Full Docs Postman
whatsapp.json
1// WebEngage Webhook JSON Payload
2{
3"to": "{{user.custom.phone}}",
4"type": "template",
5"template": {
6"name": "abandoned_cart",
7"language": "en"
8}
9}
Integration Capabilities

Why combine WebEngage with icpaas.ai?

Power your WebEngage journeys and campaigns with enterprise-grade WhatsApp, RCS, and Bulk SMS delivery infrastructure.

High Throughput Gateway

Process thousands of WebEngage webhook requests per second with 99.9% uptime.

Official WhatsApp BSP

Get verified Green Ticks and send approved templates directly from Journeys.

DLT Compliant SMS

Fully compliant with TRAI regulations. Pre-register your templates and sender IDs.

RCS Business Messaging

Upgrade standard text messages to interactive rich cards with quick reply buttons.

Bi-directional DLRs

Push 'Delivered' and 'Read' statuses back into WebEngage for accurate tracking.

Zero Code Integration

No developer needed. Just paste the JSON payload into WebEngage's webhook node.

Omnichannel Scenarios

Popular Automation Flows

All use cases
Retail
Abandoned CartWhatsApp

Trigger a WhatsApp template with a discount coupon when a user leaves items in their cart via WebEngage Journey.

View details
Fintech
Transaction AlertsSMS + WA

Send automated EMI payment reminders. Fallback to SMS automatically if WhatsApp delivery fails.

View details
Healthcare
Appointment RemindersRCS

Send appointment confirmations with calendar quick-add buttons via RCS Rich Cards.

View details
E-commerce
Delivery TrackingSMS + RCS

Track user responses using configured DLR mapping to orchestrate next steps in the journey.

View details

Trusted by Brands

"icpaas.ai changed how we handle cart recovery. The WhatsApp delivery is instant."

A

Arjun Mehta

Growth Head, Zivame

"Setting up webhooks took less than 10 minutes. Zero code, maximum ROI."

S

Sneha Kapoor

Product Manager, Netmeds

"The RCS rich cards have significantly higher engagement than standard SMS."

R

Rajesh Iyer

CTO, HealthKart

Integration Resources

Everything you need for a production-grade WebEngage integration.

WebEngage Setup Guide

Step-by-step PDF manual on configuring icpaas.ai Webhook nodes in Journeys.

Read Manual

Payload Examples

Pre-built WebEngage {{user}} and {{event}} tag JSON payloads.

View Templates

DLT Compliance

Guide to registering SMS sender IDs and templates on TRAI DLT portals.

Learn More

Partner Integrations

200+ pre-built connectors including Zoho CRM, CleverTap, MoEngage and more.

Browse All

API Playground

Interactive in-browser sandbox to test any REST API endpoint instantly.

Open Sandbox

Developer Community

Join the Slack community, ask questions, and get dedicated integration support.

Join Slack

Resource Hub

Power your marketing automation with icpaas.ai infrastructure.

Zero Code Setup

Just copy and paste our webhook payloads into your WebEngage nodes.

Dynamic Personalization

Use user tags like {{user.first_name}} directly in your messages.

Reliable Fallbacks

Automatically switch to SMS if WhatsApp delivery fails for a user.

Primary Use Cases
Win-back campaigns
Shipping alerts
Standard Workflow
1

Drag Webhook Node

Add a Webhook node in your WebEngage Journey canvas.

2

Configure Endpoint

Set POST method and add icpaas.ai API URL.

3

Map Variables

Insert WebEngage personalization tags in the request body.

Playbook Guides

Webhook Node Configuration

Webhook URL • Auth Headers • JSON Payload • Personalization Tags

Need Custom Assistance?

Our solution engineers are available to help you configure secure webhooks and custom mapping.

Talk to an Engineer
FREE DEVELOPER ACCOUNT

Ready to Power Your
WebEngage Journeys?

Get your API keys from the icpaas.ai dashboard and start delivering omnichannel messages via WebEngage.

Free to get started
Sandbox environment
99.9% uptime
Dev support
Get API Keys Browse Docs
Trusted Worldwide

Powering Industry Leaders

Enterprises across industries choose Smart Technology for secure, scalable, and innovative communication solutions that drive real results.

500+

Enterprise Partnerships

10B+

High-Volume Deliveries

99.99%

Uptime SLA Guarantee

195+

Global Connectivity

Pizza Hut

QSR & Food Tech

FirstCry

E-commerce & Retail

Mamaearth

D2C & Personal Care

AU Bank

BFSI & Digital Banking

Guardian

HealthTech & Pharmacy

Huphen

SaaS & Enterprise Tech