Electronics · RCS Business Messaging

RCS for Electronics & Consumer Durables

Showcase products, drive sales and support buyers with verified, rich RCS.

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Overview

Electronics and consumer-durables brands sell on features and visuals — and RCS brings rich product showcases, offers and support into the native messaging app. icpaas.ai (Enterprise Communication Platform) delivers verified RCS that lifts engagement well above SMS.

Present products in carousels, send branded order and warranty updates, and offer interactive support, with automatic SMS fallback for guaranteed reach. Seamlessly integrated with TRAI-compliant pipelines, ensuring robust delivery rates across every network in India.

~3x
CTR vs SMS
Verified
Sender
Interactive
Carousels
SMS
Auto Fallback
Trusted by India's Leading Enterprises
HDFC BANKTATARELIANCEICICIAirtel
What you get

Built for Electronics

Verified brand profile

Logo and badge on every message. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Product carousels

Showcase features, specs and offers visually. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Order & warranty alerts

Branded purchase, delivery and warranty updates. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Interactive support

Add buttons for service, FAQs and demos. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Festive campaigns

Drive sales with rich, timely offers. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

SMS fallback

Reach every buyer with auto fallback. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Use cases

How Electronics teams use it

Product showcases Order updates Warranty alerts Service support Festive offers Demos Reviews Loyalty
Why icpaas.ai

Why Electronics chooses us

  • Rich, visual product showcases.
  • Branded order and warranty messaging.
  • Higher engagement than SMS.
  • Automatic SMS fallback.
Developer Integration

ICPaaS API Playbook

See how easily your developers can trigger these communications using our robust REST APIs.

Integration Points

Connect your existing database, CRM, ERP, or billing software directly to our high-throughput REST API.

Endpoint: api.icpaas.in/v1/rcs/messages

POSTAPI Authentication

All requests must be authenticated using the Bearer token generated from your ICPaaS Dashboard under Developer Settings.

Authorization: Bearer YOUR_ICPAAS_API_KEY
curl -X POST https://api.icpaas.in/v1/rcs/messages \
  -H "Authorization: Bearer YOUR_ICPAAS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "to": "+919988776655",
  "type": "rich_card",
  "card": {
    "title": "Order Shipped 🚚",
    "description": "Your order #1024 is on the way.",
    "media_url": "https://cdn.icpaas.in/rcs/ship.png",
    "suggestions": [
      {
        "type": "url",
        "text": "Track order",
        "url": "https://track.icpaas.in/1024"
      },
      {
        "type": "reply",
        "text": "Need help"
      }
    ]
  }
}'
FAQ

RCS for Electronics & Consumer Durables — questions answered

Bring RCS Business Messaging to your electronics business

Talk to icpaas.ai and launch compliant, enterprise-grade communication built for electronics — go live this week.

Chat on WhatsApp +91 9712222776