Food Tech · RCS Business Messaging

RCS for Food Delivery & Quick Commerce

Send rich menus, live order tracking and offers with verified RCS for food tech.

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Overview

Food delivery and quick-commerce brands win on speed and visuals — and RCS delivers rich menus, live tracking and irresistible offers inside the native messaging app. icpaas.ai (Enterprise Communication Platform) provides verified RCS that converts better than SMS.

Showcase dishes in carousels, send branded order updates with live tracking buttons, and run flash offers, with automatic SMS fallback for full reach. Seamlessly integrated with TRAI-compliant pipelines, ensuring robust delivery rates across every network in India.

~3x
CTR vs SMS
Verified
Sender
Live
Tracking
SMS
Auto Fallback
Trusted by India's Leading Enterprises
HDFC BANKTATARELIANCEICICIAirtel
What you get

Built for Food Tech

Verified brand profile

Logo and badge on every order message. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Rich menu carousels

Showcase dishes and combos with tap-to-order. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Live order tracking

Add real-time tracking buttons in-thread. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Flash offers

Drive instant orders with visual, timely deals. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Reorder prompts

One-tap reordering of favourites. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

SMS fallback

Reach every customer with auto fallback. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Use cases

How Food Tech teams use it

Menu carousels Order tracking Flash offers Reorders Delivery updates Loyalty Feedback Win-back
Why icpaas.ai

Why Food Tech chooses us

  • Rich, shoppable food messaging.
  • Live tracking inside the chat.
  • Higher engagement than SMS.
  • Automatic SMS fallback.
Developer Integration

ICPaaS API Playbook

See how easily your developers can trigger these communications using our robust REST APIs.

Integration Points

Connect your existing database, CRM, ERP, or billing software directly to our high-throughput REST API.

Endpoint: api.icpaas.in/v1/rcs/messages

POSTAPI Authentication

All requests must be authenticated using the Bearer token generated from your ICPaaS Dashboard under Developer Settings.

Authorization: Bearer YOUR_ICPAAS_API_KEY
curl -X POST https://api.icpaas.in/v1/rcs/messages \
  -H "Authorization: Bearer YOUR_ICPAAS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "to": "+919988776655",
  "type": "rich_card",
  "card": {
    "title": "Order Shipped 🚚",
    "description": "Your order #1024 is on the way.",
    "media_url": "https://cdn.icpaas.in/rcs/ship.png",
    "suggestions": [
      {
        "type": "url",
        "text": "Track order",
        "url": "https://track.icpaas.in/1024"
      },
      {
        "type": "reply",
        "text": "Need help"
      }
    ]
  }
}'
FAQ

RCS for Food Delivery & Quick Commerce — questions answered

Bring RCS Business Messaging to your food tech business

Talk to icpaas.ai and launch compliant, enterprise-grade communication built for food tech — go live this week.

Chat on WhatsApp +91 9712222776