Media · RCS Business Messaging

RCS for Media & Entertainment

Drive subscriptions, content and events with rich, interactive verified RCS.

Get Started Free Talk on WhatsApp
Meta Authorised BSP Enterprise Security Fast Integration Pan-India Reach
Overview

Media and entertainment brands thrive on rich content — and RCS delivers trailers, carousels and interactive prompts inside the native messaging app. icpaas.ai (Enterprise Communication Platform) provides verified RCS that drives subscriptions, viewership and event attendance.

Send branded content alerts, subscription prompts and event invites customers can act on in-thread, with automatic SMS fallback for full reach. Seamlessly integrated with TRAI-compliant pipelines, ensuring robust delivery rates across every network in India.

~3x
CTR vs SMS
Verified
Sender
Interactive
Polls
SMS
Auto Fallback
Trusted by India's Leading Enterprises
HDFC BANKTATARELIANCEICICIAirtel
What you get

Built for Media

Verified media brand

Logo and badge on every message. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Rich content alerts

Share trailers, carousels and release news. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Subscription prompts

Add tap-to-subscribe and renew buttons. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Event & ticketing

Drive RSVPs and ticket sales in-thread. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Polls & engagement

Run interactive polls and quick replies. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

SMS fallback

Reach every fan with auto fallback. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Use cases

How Media teams use it

Content alerts Subscriptions Event invites Ticketing Polls Renewals Premieres Feedback
Why icpaas.ai

Why Media chooses us

  • Rich, interactive content messaging.
  • Drive subscriptions in-thread.
  • Higher engagement than SMS.
  • Automatic SMS fallback.
Developer Integration

ICPaaS API Playbook

See how easily your developers can trigger these communications using our robust REST APIs.

Integration Points

Connect your existing database, CRM, ERP, or billing software directly to our high-throughput REST API.

Endpoint: api.icpaas.in/v1/rcs/messages

POSTAPI Authentication

All requests must be authenticated using the Bearer token generated from your ICPaaS Dashboard under Developer Settings.

Authorization: Bearer YOUR_ICPAAS_API_KEY
curl -X POST https://api.icpaas.in/v1/rcs/messages \
  -H "Authorization: Bearer YOUR_ICPAAS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "to": "+919988776655",
  "type": "rich_card",
  "card": {
    "title": "Order Shipped 🚚",
    "description": "Your order #1024 is on the way.",
    "media_url": "https://cdn.icpaas.in/rcs/ship.png",
    "suggestions": [
      {
        "type": "url",
        "text": "Track order",
        "url": "https://track.icpaas.in/1024"
      },
      {
        "type": "reply",
        "text": "Need help"
      }
    ]
  }
}'
FAQ

RCS for Media & Entertainment — questions answered

Bring RCS Business Messaging to your media business

Talk to icpaas.ai and launch compliant, enterprise-grade communication built for media — go live this week.

Chat on WhatsApp +91 9712222776