Retail · RCS Business Messaging

RCS Messaging for Retail & Fashion Brands

Turn SMS into rich, verified, shoppable experiences for retail and fashion brands.

Get Started Free Talk on WhatsApp
Meta Authorised BSP Enterprise Security Fast Integration Pan-India Reach
Overview

Retail and fashion brands grab attention with visuals — and RCS brings branded, image-rich, interactive messaging right into the native messaging app. icpaas.ai (Enterprise Communication Platform) helps retailers send verified RCS with product carousels, buttons and offers that convert far better than SMS.

Showcase new collections, drive store visits and let customers browse and act in-thread, with automatic SMS fallback so you never lose reach. Seamlessly integrated with TRAI-compliant pipelines, ensuring robust delivery rates across every network in India.

~3x
CTR vs SMS
Verified
Sender
Interactive
Carousels
SMS
Auto Fallback
Trusted by India's Leading Enterprises
HDFC BANKTATARELIANCEICICIAirtel
What you get

Built for Retail

Verified brand profile

Your logo and verified badge on every message. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Product carousels

Showcase collections with swipeable, shoppable cards.

Interactive offers

Add tap-to-shop and tap-to-visit action buttons. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Branded OTP & alerts

Send verified order and delivery updates. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

SMS fallback

Reach non-RCS devices automatically via SMS. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Campaign analytics

Track delivery, reads and click-throughs. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Use cases

How Retail teams use it

New collections Festive offers Store visits Order updates Loyalty Cart recovery Lookbooks Feedback
Why icpaas.ai

Why Retail chooses us

  • Verified identity that builds trust.
  • Rich, shoppable, interactive messages.
  • ~3x the click-through of SMS.
  • Automatic SMS fallback for full reach.
Developer Integration

ICPaaS API Playbook

See how easily your developers can trigger these communications using our robust REST APIs.

Integration Points

Connect your existing database, CRM, ERP, or billing software directly to our high-throughput REST API.

Endpoint: api.icpaas.in/v1/rcs/messages

POSTAPI Authentication

All requests must be authenticated using the Bearer token generated from your ICPaaS Dashboard under Developer Settings.

Authorization: Bearer YOUR_ICPAAS_API_KEY
curl -X POST https://api.icpaas.in/v1/rcs/messages \
  -H "Authorization: Bearer YOUR_ICPAAS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "to": "+919988776655",
  "type": "rich_card",
  "card": {
    "title": "Order Shipped 🚚",
    "description": "Your order #1024 is on the way.",
    "media_url": "https://cdn.icpaas.in/rcs/ship.png",
    "suggestions": [
      {
        "type": "url",
        "text": "Track order",
        "url": "https://track.icpaas.in/1024"
      },
      {
        "type": "reply",
        "text": "Need help"
      }
    ]
  }
}'
FAQ

RCS Messaging for Retail & Fashion Brands — questions answered

Bring RCS Business Messaging to your retail business

Talk to icpaas.ai and launch compliant, enterprise-grade communication built for retail — go live this week.

Chat on WhatsApp +91 9712222776