FMCG · Bulk SMS Gateway

SMS for FMCG & Consumer Goods

Reach distributors, retailers and consumers at scale with FMCG SMS campaigns.

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Meta Authorised BSP Enterprise Security Fast Integration Pan-India Reach
Overview

FMCG brands rely on SMS to coordinate distributors, run consumer promotions and power loyalty programs across India's vast retail network. icpaas.ai (Enterprise Communication Platform) is a DLT-registered gateway built for high-volume FMCG messaging.

Send scheme alerts to distributors, run reward-code campaigns for consumers, and verify entries — all with managed compliance and pan-India reach.

Pan-India
Reach
Lakhs
Per Campaign
Two-way
SMS
98.9%
Uptime
Trusted by India's Leading Enterprises
HDFC BANKTATARELIANCEICICIAirtel
What you get

Built for FMCG

Distributor alerts

Notify schemes, pricing and order updates to the channel.

Consumer promotions

Run reward-code and scratch-and-win campaigns by SMS.

Loyalty programs

Reward retailers and consumers with points and offers.

Code verification

Validate unique codes and entries via two-way SMS.

High-volume reach

Deliver to distributors and consumers nationwide. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Campaign analytics

Track delivery and participation in real time. Engineered to enhance citizen/customer engagement, streamline outbound workflows, and deliver measurable results.

Use cases

How FMCG teams use it

Distributor alerts Consumer promotions Loyalty programs Code verification Order updates Surveys Scheme launches Feedback
Why icpaas.ai

Why FMCG chooses us

  • Pan-India reach for channel and consumers.
  • Two-way SMS for code-based campaigns.
  • High-volume delivery at scale.
  • DLT compliance handled for you.
Developer Integration

ICPaaS API Playbook

See how easily your developers can trigger these communications using our robust REST APIs.

Integration Points

Connect your existing database, CRM, ERP, or billing software directly to our high-throughput REST API.

Endpoint: api.icpaas.in/v1/sms

POSTAPI Authentication

All requests must be authenticated using the Bearer token generated from your ICPaaS Dashboard under Developer Settings.

Authorization: Bearer YOUR_ICPAAS_API_KEY
curl -X POST https://api.icpaas.in/v1/sms \
  -H "Authorization: Bearer YOUR_ICPAAS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "to": "+919988776655",
  "sender_id": "ICPAAS",
  "type": "transactional",
  "dlt_template_id": "1707161234567890123",
  "message": "Your OTP is 482913. Valid for 10 minutes. - ICPAAS"
}'
FAQ

SMS for FMCG & Consumer Goods — questions answered

Bring Bulk SMS Gateway to your fmcg business

Talk to icpaas.ai and launch compliant, enterprise-grade communication built for fmcg — go live this week.

Chat on WhatsApp +91 9712222776