E-Commerce · WhatsApp Business API

WhatsApp API for E-Commerce & D2C Brands

Automate orders, recover carts and sell inside chat on the official WhatsApp Business API.

Get Started Free Talk on WhatsApp
Meta Authorised BSP Enterprise Security Fast Integration Pan-India Reach
ecom_cart_flow
Store Event
Shopify Webhook
carts/update: Abandoned > 1h
Check Inventory
Verification
Stock > 0 ?
Send Reminder
WhatsApp Template
You left items in your cart! Complete purchase to get 10% off.
Track Conversion
Wait for checkout/success event
Urban Kicks ✓
Official Brand Account
Today
Hi Amit! 👋 We noticed you left some amazing items in your cart. They are selling out fast!
05:44 PM
Message
Overview

For e-commerce and D2C brands, WhatsApp is where customers actually respond. icpaas.ai gives you the official Business API to automate order confirmations, shipping updates and abandoned-cart recovery — and even sell directly through interactive catalogues.

Connect Shopify, WooCommerce or your own stack, run click-to-WhatsApp ad funnels, and let chatbots handle support at scale. With ~98% open rates, WhatsApp becomes your highest-converting channel.

45%
Cart Recovery Rate
60%
Drop in RTOs
3x
ROI on Promotions
24/7
Instant Support
Trusted by India's Leading Enterprises
HDFC BANKTATARELIANCEICICIAirtel
What you get

Built for E-Commerce

Order & Shipping Updates

Automate confirmation, dispatch, and delivery notifications directly via WhatsApp.

Abandoned Cart Recovery

Win back lost sales with timely, personalised nudges and direct checkout links.

COD Confirmation & RTO

Verify cash-on-delivery orders before dispatch to significantly cut Return-to-Origin losses.

Catalogue Selling

Showcase products, offer selections, and take orders natively inside the WhatsApp chat.

Promotional Broadcasts

Send personalized festive offers, flash sales, and new arrivals to your opted-in base.

Returns & Refunds Bot

Deploy AI to instantly handle return requests, generate shipping labels, and track refunds.

Use cases

How E-Commerce teams use it

Order Confirmations & Tracking Abandoned Cart Reminders COD Order Verification Product Recommendations Customer Support Automation Feedback & Review Collection Click-to-WhatsApp Ads Loyalty Program Updates
Why icpaas.ai

Why E-Commerce chooses us

  • One-click Shopify & WooCommerce integration.
  • Verified Green Tick for brand trust.
  • Rich media, quick replies, and product catalogs.
  • End-to-end automation with AI chatbots.
Developer Integration

ICPaaS API Playbook

See how easily your developers can trigger these communications using our robust REST APIs.

Integration Points

Connect directly via pre-built Shopify & WooCommerce plugins, or trigger custom cart abandonment sequences from your CRM.

Endpoint: api.icpaas.in/v1/messages

POSTAPI Authentication

All requests must be authenticated using the Bearer token generated from your ICPaaS Dashboard under Developer Settings.

Authorization: Bearer YOUR_ICPAAS_API_KEY
curl -X POST https://api.icpaas.in/v1/messages \
  -H "Authorization: Bearer YOUR_ICPAAS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "to": "+919988776655",
  "type": "template",
  "template": {
    "name": "icp_cart_recovery",
    "language": {
      "code": "en"
    },
    "components": [
      {
        "type": "body",
        "parameters": [
          {
            "type": "text",
            "text": "Amit"
          },
          {
            "type": "text",
            "text": "Nike Air Max 270"
          },
          {
            "type": "text",
            "text": "SAVE10"
          }
        ]
      }
    ]
  }
}'
FAQ

WhatsApp API for E-Commerce & D2C Brands — questions answered

Bring WhatsApp Business API to your e-commerce business

Talk to icpaas.ai and launch compliant, enterprise-grade communication built for e-commerce — go live this week.

Chat on WhatsApp +91 9712222776