Bulk SMS Pricing

Bulk SMS Rates in India

Transparent bulk SMS rates in India — competitive per-message pricing with volume discounts and no hidden costs.

Meta Authorised BSP TRAI / DLT Compliant Since 2015 Pan-India Coverage

Bulk SMS rates in India typically range from about ₹0.10 to ₹0.22 per message in 2026, depending on message type, monthly volume and delivery quality. Promotional SMS is usually the most affordable, while OTP and transactional messages are priced slightly higher for their faster, more reliable delivery.

icpaas.ai offers transparent, volume-based pricing with direct operator routing — so you get strong delivery without paying for it twice. Note that an 18% GST applies on quoted prices, and DLT registration is a one-time telecom fee (around ₹5,900 + GST), which we help you complete as part of onboarding.

₹0.08+
Per SMS (high volume)
18%
GST Applicable
50k+
Discount Threshold
All
Operators
What you get

Key features & benefits

Volume discounts

Rates fall as volume rises, with meaningful breaks from 50,000 SMS/month.

No hidden charges

Clear per-message pricing; only standard 18% GST applies.

Pay for what you send

Flexible prepaid and postpaid plans to match your usage.

Direct operator routes

Premium routing keeps delivery high without premium markup.

Free DLT guidance

We help complete the one-time DLT registration at no service fee.

All categories

Promotional, transactional and OTP rates clearly defined.

Indicative pricing

Transparent rates

Plan
Rate
Best for
Promotional SMS
from ~₹0.10 / SMS
Offers & campaigns
Transactional SMS
from ~₹0.11 / SMS
Alerts & confirmations
OTP SMS
from ~₹0.11 / SMS
Logins & verification
High volume (5L+/mo)
as low as ~₹0.08 / SMS
Enterprise traffic

Indicative rates for guidance; 18% GST applies. Contact us for a custom quote.

Use cases

Where it fits

OTP verification Promotional offers Transactional alerts Reminders E-commerce BFSI Healthcare Education
Why icpaas.ai

Why businesses choose us

  • Transparent, competitive per-SMS pricing.
  • Volume discounts that scale with you.
  • DLT registration help included.
  • No surprise fees beyond standard GST.
FAQ

Bulk SMS Rates in India — questions answered

Q. How much does bulk SMS cost in India?

Typically ₹0.10–₹0.22 per SMS in 2026 depending on type and volume, with high-volume enterprise rates reaching about ₹0.08 per SMS. An 18% GST applies.

Q. Is DLT registration an extra cost?

DLT is a one-time telecom fee (around ₹5,900 + GST). We guide you through it at no additional service charge.

Q. Do rates drop with volume?

Yes — discounts begin around 50,000 SMS/month and improve significantly at lakhs of messages per month.

Get started with Bulk SMS Rates in India

Talk to the icpaas.ai team and launch on India's compliant, enterprise-grade communication platform this week.