Marketing Campaigns

Promotional SMS Gateway

Run high-impact promotional SMS campaigns across India with DLT-compliant routes and direct operator delivery from icpaas.ai.

DLT Smart Template Routing TRAI Compliant Operations OTP Priority Gateways Nationwide Network Delivery

The icpaas.ai promotional SMS gateway helps brands reach millions of customers with offers, launches and seasonal campaigns over reliable, TRAI/DLT-registered routes. We handle entity, header and template registration so your promotional sender IDs go live cleanly, while built-in DND scrubbing keeps campaigns compliant and your reach focused on customers who can legally receive marketing messages.

Serving India since 2015, icpaas.ai pairs direct operator connectivity with 99.9% uptime on a platform that already carries 10M+ messages daily. You send campaigns through a simple REST API, SMPP v3.4 or our dashboard, with Unicode regional-language support, consent management and live delivery webhooks. The result is faster approvals, stronger deliverability and clear analytics on every promotional blast you run.

99.9%
SMS Uptime SLA
2–5s
OTP Latency
10M+
Daily Volume
100%
DLT Regulatory Compliant
What it does

Key capabilities

DLT Header & Template Registration

We register your promotional headers and templates on DLT, with approvals typically completed within 24-48 hours of submission.

Direct Operator Routing

Promotional traffic moves over direct operator connectivity, maximising delivery rates and keeping campaign throughput high during peak sends.

DND Scrubbing & Consent

Automatic DND scrubbing and consent/opt-in management ensure your marketing messages reach only eligible, opted-in customers across India.

Unicode Regional Languages

Send promotional SMS in Hindi, Tamil, Telugu and other regional languages using full Unicode multi-language support for wider reach.

REST API & SMPP Integration

Trigger campaigns via REST API or SMPP v3.4, with ready SDKs for Node.js, Python, Java, PHP and Go.

Campaign Analytics & Webhooks

Track every blast with real-time delivery webhooks and campaign analytics covering sent, delivered and failed messages clearly.

How it works

Four Simple Steps

01

Establish templates

Draft message copy and DLT headers matching entity profiles.

02

Connect API hooks

Integrate transactional triggers inside website checkout steps.

03

Configure fallbacks

Set up secondary gateway routes for guaranteed failover delivery.

04

Scale communications

Execute automated runs and analyze latency performance.

Use cases

Common Use Cases

Retail offersE-commerce salesFestival campaignsProduct launchesReal estate leadsEducation admissionsBanking promotionsEvent invites
Why icpaas.ai

Why teams choose us

  • TRAI/DLT-registered with approvals typically in 24-48 hours
  • Direct operator connectivity for high promotional delivery
  • 99.9% uptime carrying 10M+ messages every single day
  • India-focused gateway trusted by enterprises since 2015
FAQ

Promotional SMS Gateway — questions answered

Start with the best promotional sms gateway

Join the businesses utilizing low-latency API verification and bulk messaging solutions on icpaas.ai. Talk to our team and go live this week.