Analytics

RCS Analytics & Performance Reports

Measure every branded RCS conversation on icpaas.ai with real-time delivery, read, click and conversion analytics in one dashboard.

Official Carrier Verified TRAI / DLT Registered Quick Template Approval Global Rich Messaging

RCS Analytics & Performance Reports on icpaas.ai turns every verified RCS message into measurable data. Track sent, delivered, read, replied and clicked events across rich cards, carousels, suggested replies and action buttons. With RCS delivering roughly 3x the click-through of SMS and around 92% delivery, icpaas.ai shows you exactly where engagement happens and where SMS fallback steps in.

Built on Google's RBM and backed by 500M+ RCS-enabled devices in India, icpaas.ai unifies campaign, chatbot and transactional reporting in a single view. Filter by template, audience segment, operator or time window, then export clean reports for your team. Serving enterprises since 2015 on a 99.9% uptime gateway, icpaas.ai helps you prove ROI and optimise every branded conversation.

92%
RCS Delivery Rate
3x
Higher CTR than SMS
24h
Brand Setup Time
99.9%
Gateway Uptime
What it does

Key capabilities

Full Funnel Event Tracking

Capture sent, delivered, read, replied and clicked events for every RCS message in real time.

Click & CTA Heatmaps

See which rich cards, carousels, suggested replies and action buttons drive the most taps and conversions.

SMS Fallback Insights

Measure how many non-RCS devices received automatic SMS fallback and compare engagement between both channels.

Campaign & Segment Reports

Break performance down by template, audience segment, operator, region or time window for sharper targeting.

Chatbot Conversation Analytics

Track RCS chatbot sessions, intents, drop-off points and resolution rates to refine your automated flows.

Exports & API Access

Schedule CSV and PDF reports or pull raw metrics via API to feed your BI and CRM dashboards.

How it works

Four Simple Steps

01

Understand your goal

Define your client journeys and select appropriate card layouts.

02

Set up profiles

Prepare verified sender logos and configure operator routes.

03

Trigger REST APIs

Connect your system to trigger interactive alerts dynamically.

04

Go live & scale

Deliver rich media messages natively and track performance.

Use cases

Common Use Cases

E-commerce campaignsBanking alertsOTP delivery auditsRetail promotionsTravel updatesHealthcare remindersLogistics trackingChatbot optimisation
Why icpaas.ai

Why teams choose us

  • Real-time RCS analytics on a 99.9% uptime gateway
  • Unified view of campaigns, chatbots and transactional alerts
  • Clear SMS fallback comparison to protect reach
  • Trusted RCS partner serving India since 2015
FAQ

RCS Analytics & Performance Reports — questions answered

Start with the best rcs analytics & performance reports

Join the businesses growing customer loyalty and sales with native rich campaigns on icpaas.ai. Talk to our team and go live this week.