RCS API

RCS Business Messaging API

Send verified, branded rich messages on Google's RBM network through one reliable icpaas.ai RCS Business Messaging API.

Official Carrier Verified TRAI / DLT Registered Quick Template Approval Global Rich Messaging

The icpaas.ai RCS Business Messaging API lets enterprises send branded, interactive conversations over Google's RBM network from a single integration. Move beyond plain SMS with rich cards, carousels, suggested replies, images and video, plus a verified sender profile carrying your brand name, logo and verification badge that builds customer trust and cuts spam.

Built on infrastructure trusted by Indian enterprises since 2015, the API reaches over 500M RCS-enabled devices across Jio, Airtel and Vi, with iOS support too. With roughly 24-hour brand verification, 99.9% gateway uptime and automatic SMS fallback for non-RCS handsets, icpaas.ai keeps every message delivered, on-brand and measurable at scale.

92%
RCS Delivery Rate
3x
Higher CTR than SMS
24h
Brand Setup Time
99.9%
Gateway Uptime
What it does

Key capabilities

Verified Sender Profile

Your brand name, logo and verification badge appear on every message, building trust and cutting spam complaints sharply.

Rich Cards and Carousels

Showcase products and offers with images, swipeable carousels, suggested replies and tappable action buttons that drive engagement.

Interactive Conversations

Run two-way chats and RCS chatbots so customers browse, ask and act without ever leaving the thread.

Branded OTP and Alerts

Deliver OTPs and transactional alerts with full branding, giving customers clear, verifiable confidence in every notification you send.

Automatic SMS Fallback

When a device is not RCS-capable, messages fall back to SMS automatically so nobody misses your communication.

Performance Analytics

Track delivery, reads, clicks and replies in real time to measure campaigns and refine every messaging journey.

How it works

Four Simple Steps

01

Understand your goal

Define your client journeys and select appropriate card layouts.

02

Set up profiles

Prepare verified sender logos and configure operator routes.

03

Trigger REST APIs

Connect your system to trigger interactive alerts dynamically.

04

Go live & scale

Deliver rich media messages natively and track performance.

Use cases

Common Use Cases

Order updatesOTP verificationProduct cataloguesAppointment remindersPromotional campaignsCustomer supportFeedback surveysPayment alerts
Why icpaas.ai

Why teams choose us

  • Meta-authorised BSP and TRAI/DLT-registered, trusted since 2015.
  • Around 24-hour brand verification with 99.9% gateway uptime.
  • Reach 500M+ RCS devices with automatic SMS fallback.
  • Single API for rich cards, chatbots and analytics.
FAQ

RCS Business Messaging API — questions answered

Start with the best rcs business messaging api

Join the businesses growing customer loyalty and sales with native rich campaigns on icpaas.ai. Talk to our team and go live this week.