Analytics

SMS Campaign Analytics

Measure every SMS campaign with delivery, latency and conversion dashboards built for Indian enterprises.

DLT Smart Template Routing TRAI Compliant Operations OTP Priority Gateways Nationwide Network Delivery

SMS Campaign Analytics from icpaas.ai turns raw delivery receipts into clear, decision-ready insight. Track sent, delivered and failed counts per operator, watch OTP latency in real time, and follow click-through conversions through shortened links. Because icpaas.ai connects directly to operators, your reports reflect genuine carrier outcomes rather than estimates, giving you confidence in every campaign decision you make.

Built for the demands of Indian messaging, the platform reconciles DLT-registered headers and templates against actual delivery, surfacing route quality and engagement at a glance. With icpaas.ai handling 10M+ messages daily since 2015 on a 99.9% uptime backbone, your analytics stay accurate and available. Export reports, compare template variants, and direct your budget toward the routes and creatives that consistently perform best.

99.9%
SMS Uptime SLA
2–5s
OTP Latency
10M+
Daily Volume
100%
DLT Regulatory Compliant
What it does

Key capabilities

Granular DLR tracking

Audit sent, delivered, undelivered and failed delivery receipts per operator, route and individual campaign over time.

Click conversion tracking

Shorten campaign links and record exactly which recipient opened each offer, mapping clicks back to conversions.

OTP latency monitoring

Watch second-by-second OTP delivery speed, typically 2-5 seconds, and flag any operator slowdown immediately.

Route and operator scoring

Compare delivery success and speed across direct operator routes to identify and prioritise the strongest performers.

Template A/B comparison

Test promotional template variants side by side and rank them by delivery, click-through and conversion outcomes.

Exportable reports and webhooks

Download CSV and visual reports, or stream live delivery events to your own systems through delivery webhooks.

How it works

Four Simple Steps

01

Establish templates

Draft message copy and DLT headers matching entity profiles.

02

Connect API hooks

Integrate transactional triggers inside website checkout steps.

03

Configure fallbacks

Set up secondary gateway routes for guaranteed failover delivery.

04

Scale communications

Execute automated runs and analyze latency performance.

Use cases

Common Use Cases

Promotional ROI measurementOTP latency auditingTemplate conversion testingCarrier performance reviewE-commerce campaign trackingBanking alert monitoringRetail offer analyticsLogistics delivery reporting
Why icpaas.ai

Why teams choose us

  • Real-time dashboards reflecting genuine direct-operator delivery outcomes.
  • Per-recipient click reports for precise conversion attribution.
  • DLT header and template reconciliation built for Indian compliance.
  • Proven 99.9% uptime handling 10M+ messages daily since 2015.
FAQ

SMS Campaign Analytics — questions answered

Start with the best sms campaign analytics

Join the businesses utilizing low-latency API verification and bulk messaging solutions on icpaas.ai. Talk to our team and go live this week.