WhatsApp Business API

WhatsApp Business API

The official WhatsApp Business API — verified messaging, automation and analytics for Indian enterprises.

Meta Authorised BSP TRAI / DLT Compliant Since 2015 Pan-India Coverage

The WhatsApp Business API lets businesses message customers at scale on the world's most-used chat app — with verified identity, rich templates and automation. icpaas.ai, a Meta-authorised BSP, provides the API along with chatbots, a team inbox and campaign tools.

With around 98% open rates, WhatsApp outperforms email and SMS for engagement. Pricing in India is per message — about ₹0.86 for marketing and ₹0.11 for utility/authentication, with free service replies in the 24-hour customer window and free messaging for 72 hours after a click-to-WhatsApp ad.

98%
Open Rate
2B+
WhatsApp Users
24h
Free Service Window
Meta
Authorised
What you get

Key features & benefits

Verified business profile

Green-tick identity that builds customer trust.

Template messaging

Approved templates for notifications and marketing.

Chatbots & AI

Automate support, FAQs and lead qualification.

Team inbox

Multiple agents, one number, full collaboration.

Campaigns & analytics

Broadcast and measure every conversation.

Integrations

CRM, e-commerce and custom API connectivity.

Use cases

Where it fits

Order & shipping updates OTP & alerts Marketing campaigns Customer support Appointment reminders Cart recovery Catalogue selling Lead capture
Why icpaas.ai

Why businesses choose us

  • Official, Meta-authorised WhatsApp Business API.
  • 98% open rates beat email and SMS.
  • Automation, inbox and campaigns included.
  • Compliant onboarding and green-tick support.
FAQ

WhatsApp Business API — questions answered

Q. What is the WhatsApp Business API?

It's the official way for businesses to message customers at scale on WhatsApp with verified identity, templates, automation and analytics.

Q. What does it cost in India?

Per message — about ₹0.86 for marketing and ₹0.11 for utility/authentication, with service replies free in the 24-hour window.

Q. Do I get the green tick?

As a Meta-authorised BSP we guide eligible businesses through verification to obtain the official green tick.

Get started with WhatsApp Business API

Talk to the icpaas.ai team and launch on India's compliant, enterprise-grade communication platform this week.